Digital Marketing Analyst
The Digital Marketing Analyst–Content, SEO/SEMis responsible for developing, implementing, and evaluating content tactics and best practices. He/shecreates regular content assets and plansinnovative ways to distribute the content to our audience. He/she implements Search Engine Optimization (SEO) throughout website to drive inbound website traffic. This individual works closely with SEO team, collaborates with Paid Media team, and partners with Web developers/UI/UX to promote website content.
Desired & Profile
Oral and Written Communication:
Writes clearly and informatively; expresses ideas and facts in a clear and understandable manner
Can shift writing style, tone and voice to suit the audience and channel
Speaks clearly and persuasively in positive or negative situations
Attention to Detail:
Demonstrates great care and attention to detail
Able to prioritize and manage multiple projects at once while maintaining control of each
Planning/Organizing
Demonstrates strong time management skills and uses time efficiently
Sets goals and objectives and develops realistic action plans.
Comfortable meeting tight deadlines while still moving long-term projects forward
Bachelors degree, preferably in Communications, Journalism, or another related field
Experience with AP Style
2-3 writing samples required
Fundamental understanding of SEO best practices
Knowledge of HTML, Microsoft Office, Photoshop, and WordPress
Familiar with Digital Marketing platforms, including Moz, SEMRush, Conductor, Search Console, etc.
Basic image and video editing skills a plus
Google Analytics/AdWords Certification a plus